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Questions About Design Thinking? We Have Answers.

“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”- William Pollard

Our team recently hosted a design thinking overview session at the Colorado Lean Summit. During this lively session, we explained design thinking methodology and practiced applying principles such as being empathetic and brainstorming for ideation. Participants showed up engaged and ready to play, making it no surprise that at the conclusion of the session, we were challenged with some great questions. In this post, we share our thoughts surrounding their questions.

Your first question might be, “what is design thinking?”
Design thinking is a deeply human process that taps into creative abilities we all have, but often overlook. Design Thinking is rooted in the belief that innovation starts with people – bringing them together and, most important, working to understand and meet their needs. The five-step process is focused first on understanding the challenge at hand and how it impacts those around it.

When conducting an empathy interview, is it ok to use our own experience to interpret and understand others’ experiences?
The answer to this question requires you to “walk the line carefully.” Two benefits result from shared experience. First, being able to share similar experiences can be a way to show vulnerability and build trust. Both are key to getting another person to open up and think deeply. Second, shared experiences can help you determine what questions to ask next or how someone might feel about their situation.

The key is to remember this simple fact: it’s not about you. It’s not about using another person’s experience to have your turn to talk. It’s not about taking another person’s situation and pattern matching a situation you have experienced. It’s simply not about you. It’s about deeply and fundamentally understanding the other person – their emotions, perspective, constraints (real and perceived), and beyond. In that way, sometimes shared experiences can get in the way. By keeping in mind it’s not about you, you’ll do just fine!

How do you prioritize ideas during or post-brainstorming?
Brainstorming is a great way to gather ideas quickly during the ideate phase of design thinking. When you get so many ideas, how do you prioritize them? There are many techniques you can leverage. When prioritizing ideas, it’s important not to let consensus rule the day. Consensus tends to drive us back toward the status quo. Instead, make it someone’s job to gather feedback and make a decision. In the book, Sprint (link), a voting method is outlined where people silently place stickers on ideas they like best. Then, an identified leader is responsible for asking questions and making a decision. It’s a method that has worked for our team. What methods have worked for others?

At what point do the real constraints, such as budgets, come into the process?
Ah, yes, the tyranny of reality. It’s kind of a bummer!

At some point, you must understand that there are real constraints on your ideas and approaches. These include budget, schedule, team capability, and capacity, etc. We encourage you to go through a few early-stage prototyping iterations before deciding what’s possible and what’s not. Remember, you’re working toward step-change innovations. Thinking too early about the traditional constraints will inhibit your thinking. In our experience, many traditional constraints either go away or can be overcome through the process of design thinking.

In brainstorming, what is the best way – people talking or people working independently?
We’ve found there are two camps: group brainstormers and silent brainstormers.

Group brainstormers love to talk it out, build energy through collaboration, and use the “yes, and” methodology as a springboard for ideas. The challenge is overcoming common failures modes. For example, certain individuals (you know who you are) can dominate the conversation, either positively or negatively.

Silent brainstormers thrive off the fact that quality ideas increase when they have time to think and branch off. It allows individuals who are introverted to write and develop ideas they would never say in front of a group. The challenge with this approach is that people might not be as crazy as they need to be to work through the idea cycle (good – to bad – to great – to awful – to amazing!).

Our solution? Find a great facilitator that incorporates different kinds of methods. Every group of people and every (redefined) problem is different. A great facilitator will blend everything together for success.

Watching groups brainstorm is always interesting. As polite humans, we often collaborate and attempt to gain consensus, which shows up as everyone talking and sharing ideas out loud. However, sometimes it’s best to have individual ideas flow into the group to find the synergy you are looking to find.

A few tips:

  • Selling your idea isn’t brainstorming.
  • Critiquing others’ ideas isn’t brainstorming.
  • Taking turns isn’t brainstorming.
  • Write everything down.
  • There are no bad ideas!

 

Where do we find more tools or methods to use?
Google is your friend here. There are several ways to learn more, specifically from Stanford d.school. There are quick courses, YouTube videos, and more.

If you are looking for a great overview guide to design thinking, we recommend this one.

How can governments apply the design thinking concept of fail fast?
We encourage you to fail fast, iterate, and just go do. In government, this can be an effective method to use when taking the first steps in a new program or way of delivering service.

Design thinking allows you to understand what needs to be done by failing quickly, and adjusting and designing in new and innovative ways. Applying the principles of design thinking can result in a better citizen experience, more refined internal processes, and new service delivery methods; or design thinking can simply reimagine government in an effective and quick-win way.

Conclusion
Have more design thinking questions? Feel free to submit them in the comments section or send to dtleaders@ksmconsulting.com.

Our team is committed to using design thinking to guide our fearless problem solving (link to blog post). Our hope is that design thinking will lead you to a new way of tackling and understanding problems, and finding innovative solutions to complex challenges.

Interested in learning more? Join our Design Thinking Leaders community to receive quarterly thought leadership content, applications of design thinking for your day-to-day activities, and learn about upcoming design thinking events.


About the Author
Michele Hovet is the Client and Partner Innovation Director for KSM Consulting. Michele serves as a thought leader and solution innovator. Connect with her on LinkedIn.


 


About the Author
Mark Caswell is the Director of Professional Services for KSM Consulting. Mark leads the team in developing innovative solutions. Connect with him on LinkedIn.