About KSMC

Design Thinking Methodology

Design Thinking is a solution-based approach to problem-solving that emphasizes practical, creative thought with the goal of developing the best possible solution. It’s an excellent methodology when you need to get out of your comfort zone and find non-obvious solutions to difficult problems.

At KSMC, we understand that behind every business problem there is a person who is experiencing the challenge firsthand. That’s why our approach to design thinking starts and ends with being empathetic and putting ourselves in the shoes of our clients, so we understand exactly what they’re going through.

Design Thinking is ingrained in our culture at KSMC. It affects our internal processes and our approach to every challenge we face. We also pass this way of thinking on to our clients by training them to be fearless problem-solvers or facilitating sessions. Design thinking is key to innovation, and it’s one of the most powerful tools that we—and our clients—have when it comes to solving challenging problems.

Interested in learning more about design thinking? Sign up for our Design Thinking Quarterly newsletter where we share thought leadership, events, and activities to help you explore how to apply Design Thinking in your day-to-day life.

Process Graphic EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Every problem hasa human element. What are wetrying to solve? Think big — allideas are welcome. Develop atest model. Test the prototype, getfeedback, fine tune.