Katz, Sapper & Miller, LLP, and KSM Consulting, LLC, have partnered with TechPoint to present the KSM Executive Roundtable series throughout 2011, focusing on major issues technology CEOs are facing. This series offers information that cannot be easily found elsewhere, in a format with a free exchange of ideas with other qualified CEOs.
Our next event is Wednesday, September 21, and the topic will be the Value of Branding and Marketing in the Technology Marketplace.
Branding and marketing are perpetual hot topics because they are constantly changing and evolving – especially during the past few years with the rise of social media and numerous new digital marketing and metrics technologies. The immediacy of the marketplace coupled with the publishing potential of every customer interaction has spread the branding and marketing responsibilities across the entire corporate structure.
• What is the difference between the two disciplines of branding and marketing?
• How should branding and marketing campaigns and other efforts be rolled out to employees, sales force, stakeholders, clients and prospects?
• What are the pros and cons of digital vs. more traditional branding or marketing tactics, or is a combination of both optimal?
Expert peer-panelists will share their own experiences with regard to these topics to kick off the discussion. Panelists will include Doug Karr, CEO of DK New Media, Myra Borshoff Cook, president and principal of Borshoff, and Shawn Schwegman, CMO of ChaCha.
This event is by invitation only. For more information or to RSVP, contact Jim Jay at jjay@techpoint.org or call 317.275.2080.
- See more at: http://blog.ksmconsulting.com/#sthash.Oz4RzlTm.dpuf
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